Jubilee is one of the world's most famous YouTube media channels with over 9 million subscribers today — making thought-provoking content under the mission of creating more empathy for all of humanity.

Early into Jubilee's journey we were tasked with creating a new brand and visual identity for the company. We developed the "Live Identity System" to represent the unique attributes of Jubilee. The circle, representing inclusivity and using our eyes to experience the world, is the main brand identifier of Jubilee. From this mark, we derived a series of "Jubilee bubble" marks to articulate each of Jubilee's six brand attributes. The result is a visual system that is able to house Jubilee's diverse content while remaining true to its core values and unique POV.